Top 5 Drawing & Coloring Apps in the US in Q1 2023

In the first quarter of 2023, the top 5 drawing and coloring applications in the United States displayed notable trends in downloads, revenue, and active user engagement. Here's a detailed look at their performance, based on data from Sensor Tower.

Color by Number：Coloring Games from Wildlife Studios showed a steady increase in weekly revenue, peaking at approximately $159K in the final week of March. Weekly downloads demonstrated a declining trend from the start of the quarter, starting at 244K and dropping to around 84K by the end of March. The app's weekly active users also saw a gradual decrease, from 1M at the beginning of January to about 651K at the end of March.

Happy Color®: Coloring Book by X-FLOW experienced a consistent revenue stream, averaging around $11K per week. Downloads fluctuated throughout the quarter, with a high of 159K in late December and a low of 87K in early February. Active user numbers remained relatively stable, averaging around 2.1M weekly, with a slight increase towards the end of March, reaching 2.2M.

Phone Case DIY from CrazyLabs LTD did not report any revenue during the quarter. Weekly downloads started strong with 195K in late December but saw a decline to around 51K in early January, later recovering to 106K by the end of March. Active users followed a similar trend, beginning at 431K and ending at 307K.

ColorMe - Painting Book, a newer entrant, saw a rapid increase in downloads, peaking at 156K in mid-February. Active users grew significantly from 4.4K in early January to 178K by the end of March. The app did not report any revenue during this period.

Color Pop - Fun Coloring Games by MWM - AI Music and Creative Apps maintained a consistent revenue stream, averaging around $23K weekly, with a peak of $27K in late December. Downloads showed minor fluctuations, starting at 112K and ending at 73K. Active users remained stable, averaging around 166K weekly.

For more insights into app performance and trends, visit Sensor Tower.